Cycling Holidays 
Bicycle Only 
Worldwide Cycling Tours 
The Huerzeler brand
A story of success – then and now.
2022 – 2024
Change in Ownership
Restructuring of the Management Board
2023
Walter Güntensperger acquires the shares from Marcel Iseli, becoming the sole owner of Active Group / Huerzeler – The Cycling Experience.
Four department heads now form the management board of Huerzeler – The Cycling Experience. As before, this board is led by Urs Weiss, CEO.
Daniel Meyer remains CFO. With the appointments of Damián Nieto as COO and Roger Graf as CSO, we are well-equipped to further develop the company and lead it into the future according to the needs of our guests.
2022
Marcel Iseli steps down as COO/Sports Director.
2019 - 2022
Huerzeler - The Cycling Experience
2020
In line with modern trends and optimized for digital media, our brand has evolved to better communicate our value proposition. We offer more than just cycling holidays; we provide cycling experiences.
Huerzeler Bicycle Holidays becomes Huerzeler – The Cycling Experience.
2019
Expansion to Greece, Southern Peloponnese.
The positive development of cycling continues to this day, driven in no small part by the pioneering efforts of Max Hürzeler, who initiated the cycling boom in Mallorca and further advanced it together with Walter Güntensperger and Marcel Iseli.
Today, it's not just cycling enthusiasts but also health- and pleasure-oriented guests who are interested in our cycling stations and global cycling tours.
To prepare the Huerzeler brand for the future, the brand positioning was revised in 2019.
2005 – 2019
New Foundation and Further Development
2017
Change in company leadership. Walter Güntensperger hands over the role of CEO to Urs Weiss and focuses on the position of Chairman.
2016
Acquisition of our long-time travel agency partner in Germany, "Mallorca Aktiv GmbH," by "Active Group AG." This move was aimed at strengthening and securing the long-term distribution of "Huerzeler Bicycle Holidays" offerings in the German market. "Active Travel" and "Mallorca Aktiv" jointly leverage significant synergies in travel organization and distribution.
2015
Rebranding and redesign. "Bicycle Holidays Max Huerzeler" becomes "Huerzeler Bicycle Holidays."
2014
Expansion to Lanzarote – a destination ideal for the winter months and particularly suited for triathletes. Collaboration with "Triathlon Holidays GmbH" offering packages in Lanzarote and Mallorca.
2008
Founding of the travel company "Active Travel AG" for the organization and direct sales of cycling holidays in Switzerland. Until then, these tasks were outsourced to Hotelplan.
"Active Travel AG" and "Bicicletas Mallorca S.L." are integrated into the newly founded parent company "Active Group AG," which also holds the trademark rights to "Bicycle Holidays Max Hürzeler."
2005
Founding of the sole proprietorship "Bicycle Holidays Max Hürzeler."
The two new owners transform the pioneering company into one with professional structures and drive the expansion of cycling stations in Mallorca, Andalusia, and Lanzarote. At the same time, the range of global cycling tours is expanded.
Expansion to Andalusia, Novo Sancti Petri.
1986 – 2005
Foundation and Development
2005
Sale of the company to Walter Güntensperger and Marcel Iseli.
1994
Expansion to Alcudia, at the Hotel Iberostar Playa de Muro. The quality of offerings and the topographical advantages of the region make this location a prime spot for cyclists, establishing it as a major hub for the sport.
1990
To meet the strong demand, the first road bikes were rented out in 1990. The high quality and moderate price surprised many guests, making bike rental a crucial part of our business.
1986
What began as a training camp in 1986 in Mallorca quickly became a success. At the peak of his athletic career, Max Hürzeler retired from competitive cycling and focused solely on organizing cycling holidays in Mallorca. The rapid initial success and extremely positive guest feedback encouraged him to take this step. He founded "Bicicletas Mallorca S.L.," a company for cycling holidays in Mallorca, based at Hotel Delta near Playa de Palma.
